Digital Marketing Course
Lesson 1: Introduction to Digital Marketing
- Overview of Digital Marketing
- Importance of Digital Marketing in Today’s World
- Key Components of Digital Marketing
- Setting Digital Marketing Goals and Objectives
Lesson 2: Website Planning and Development
- Importance of a Website in Digital Marketing
- Elements of an Effective Website
- Website Planning and Structure
- Basics of UX/UI Design
- Introduction to CMS (Content Management Systems)
Lesson 3: Search Engine Optimization (SEO)
- Understanding SEO and Its Importance
- Keyword Research and Selection
- On-Page and Off-Page SEO Techniques
- Technical SEO Basics
- Measuring SEO Success with Analytics
Lesson 4: Content Marketing
- Role of Content Marketing in Digital Strategy
- Creating Engaging and Valuable Content
- Content Marketing Strategies and Planning
- Blogging, Video Content, and Infographics
- Content Distribution Channels
Lesson 5: Social Media Strategy
- Introduction to Social Media Platforms
- Developing a Social Media Strategy
- Creating and Managing Social Media Campaigns
- Social Media Advertising
- Measuring and Analyzing Social Media Performance
Lesson 6: Email Strategy
- Importance of Email Strategy
- Building and Segmenting Email Lists
- Designing Effective Email Campaigns
- Email Automation and Personalization
- Analyzing Email Marketing Metrics
Lesson 7: Pay-Per-Click (PPC) Advertising
- Introduction to PPC Advertising
- Google Ads and Other PPC Platforms
- Creating Effective PPC Campaigns
- Keyword Bidding Strategies
- Measuring and Optimizing PPC Performance
Lesson 8: Analytics and Data-Driven Decision Making
- Importance of Analytics in Digital Marketing
- Introduction to Google Analytics
- Tracking and Measuring Key Performance Indicators (KPIs)
- Analyzing Data to Make Informed Decisions
- Reporting and Dashboard Creation
Lesson 9: Mobile Marketing
- Understanding Mobile Marketing
- Mobile-Friendly Website Design
- Mobile Advertising and App Marketing
- SMS and Push Notifications
- Measuring Mobile Marketing Success
Lesson 10: Digital Marketing Strategy and Planning
- Developing a Comprehensive Digital Marketing Strategy
- Integrating Different Digital Marketing Channels
- Budgeting and Resource Allocation
- Case Studies and Real-World Examples
- Creating a Digital Marketing Action Plan